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The Preferred Vendor List (PVL) from your wedding planner can be your pot of gold at the end of the rainbow, if you utilize the list to your advantage…

Every professional has a list of locals that they prefer to work with.  The reason behind the PVL comes from experience, research and many phone calls made by your wedding planner to find experienced vendors – florist, cake baker, officiant, venue, transportation, photographer – that are available on your wedding day, take pride in their work and return emails or voice mail messages within a timely fashion.  Contracting with a vendor without checking on their references could mean additional stress to you or a no-show on your wedding day.

  • Don’t take the list for granted as the info will save you time – the internet will help you find a professional but can you tell by the business name what the owner offers? The PVL has the gathered information you need organized in specific categories with business names, contact info and phone numbers listed
  • Already proven successful outcomes – your wedding planner has experience with these companies and has evaluated each company
  • Local professionals ready to provide services – they can be found in local magazines, newspapers, Chamber of Commerce, and online presence; not just listed on the PVL
  • References come from your wedding planner – experience matters along with a track record and positive review
  • Their business name appears on the list for a reason – a professional in their field who responds to emails and phone calls in a timely fashion and provides exceptional service and a quality product

Did you know that some PVL are created as a “Pay to Play” document with those vendors paying fees to be listed on a PVL?  Ask your wedding planner if they receive compensation from those vendors on their PVL.  If payment is made, ask if the funds charged are passed onto to you.  Pay to Play agreements destroy the integrity of the wedding industry by eroding vendor ability to make a profit while providing high-quality products and services.

The Association of Bridal Consultants (ABC) require each member to sign and follow an ethical contract noting to disclose any fee paid or payment received from any source in reference to an event booked.  Noting the fee paid or funds received to the client is an important detail that should be disclosed to each client.

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